This design was for the backdrop of the photobooth, which reinforced the branding of the campaign and highlighted the campaign logo, Every Moment Counts.
This is the poster and postcard design for the campaign. The poster was used by centers around the world to advertise the photobooth and draw participants in to send messages of support and thanks. This postcard directs participants to a website where they can find and share their photo message on their own social media using the unique USO hashtag.
The morning show, Fox & Friends, participated in the campaign. Elisabeth Hasselbeck tweeted this picture of her holding the campaign poster.
Media participation in the campaign using USO props.
Troops at a USO center participating in the campaign. They were able to send messages of love to their family and friends through the center's social media platforms.
