Radio advertising has always been far greater challenge than any other medium.
To draw and communicate a complete story through the ups and downs of voice, impactful message and above all to add a recall value to the brand; all that in a given time frame!
I remember my other counterpart, busy more than he ever was. I had the same look on my face previous night.
I decided to help him with the Scripts and out of 8 scripts, together that we had. My all 3 got selected.
I think, i was just lucky and he was too worked up!