I made this poster for an event last year which orginally had no theme. All I was told was that there would be a free Jäger bomb for everyone. That got me thinking: Jäger's logo is a deer. Everyone is going to be hammered. What happens when deers are hammered? They get hit by cars. Deer in the Headlights! Perfect. I had a theme, and I went with it. The style was derived from a few sources on tumblr and pintrest. I used illustrator for the flat shapes, and then brought it into photoshop for all of the shading, text, etc... If you would like an event poster created you can reach me by email.