For the first time the international “Westernwald Country Festival” was organized by the model- and event agency FHP in Nauroth (Germany). Therefore a spectacular design which reflects the traditional, American “Countrystyle” was a must. Eyecatcher should be a female country model.
To realize the project I created a design which was usable with slight modifications in all printing and online media channels. The female model was constantly the eyecatcher and a self-created wood font supported the recall value. Furthermore, the “Westernwald Edition No.1″ whiskey was brewed specially for the “Westernwald Country Festival”. That whiskey is distributed exclusively online at www.brennerei-weyand.de. Therefore I designed the official label and some online ads.
Following media was designed by myself:
- Website
- Website
- Info magazine
- Flyer & Posters
- Press/Advertising banner
- Town signs
- Tickets, Tokens & Admission tapes
- Ads
- Whiskey labels
- T-Shirt prints
