Hovelsrud Identity
Hovelsrud is a grand Norwegian farm superbly located on the heart-shaped island of Helgøya, sitting in Mjøsa lake. The owners are descendants of the farmer who built the house in the 1600s, and have turned the farmhouse into a conference facility and eight-room guesthouse. Their ambition is to offer a counterpoint to the many activity-driven competitors in this segment, by creating a memorable stay for guests who seek tranquillity and personal service.
The identity created by Scandinavian Design Group plays with the surprise element of the sumptuous interior of heavily-decorated wallpapers wrapped in a calm, simple, pink wooden exterior. The restored gardens – a true copy of the original garden plans – have become an important attraction. As the core of the experience being offered, the garden has been given a natural place in the signature; the H of Hovelsrud fitting neatly within the original garden plan.
Created at Scandinavian Design Group
Designers: Gøril Torske, Nina Sortland and Håvard Gjelseth
Photography: Håvard Gjelseth
Magazine spread from Norwegian food magazine NORD, photo by Tommy Andresen
Account manager: Jannicke Øiaas
Project leader: Bente Eikholt
At Hovelsrud: Marianne Olssøn and Are Herrem
Published: 2011
