Discovery Travel Channel – Japan
Direct Mailer
Direct Mailer
To promote a new programme focusing on Japan as a travel destination to cable operators, we created a DM piece inspired by a Japanese board game. The game allow 3 players. Each represented by a Sumo wrestler. Players take turns rolling the dice. Along the way, they will be introduced to different parts of Japan, Its people, history, food, culture, art etc. The first player to reach the final spot, will win the game and be promoted to the highest rank of Yokozuna.
