OKTOKKI The Café Branding
‘OKTOKKI the Café’ is a premium well-being cafe located in Seoul, South Korea.
According to Korean fairy tale, ’Oktokki’ is a rabbit living in the moon so we started branding from a circle as a original cocept.
To bring OKTOKKI's powerful point that they use own fusion recipes in order to deliver traditional foods casually to trendy customers, we used very simple symbols & icons within many metaphors such as grill, rice, Ssam & Ban - Korean tapas - and so on. In additional, we designed packaging with only black & white color to keep oriental image of the shop.
