30" TVC - 'Get Going.'
radio adverts - with drive to the competition and test drives
Print advert with drive to website and competition.
Press strip advert - showing the iconic progression form the TVC and driving to website and competition.
A microsite was created. It showcased the TVC, a wide range of images of the new vehicle, specs and details, downloadable wallpapers, as well as the calls to action: book a test drive, and enter the competition.
The Facebook app and competition entry encouraged users to explore the vehicle inside and out while selecting their favourite items from various categories. The grand prize winner won their selected items as well as the vehicle.
The response from users was alarmingly good. Hundreds of positive wall-posts about the new vehicle, their test-drives, the TVC, and the Facebook application covered the i10 fan page. Facebook 'Likes' for the fan page increased from a little over 2500 to over 10 500 during the 2 month period of the competition. Test drives were fully booked and vehicles were sold-out within a few months of the launch.
