This was an integrated campaign that me and my group did for HarriAnn's, a traditional nonya kueh shop that has been running for three generations. They recently opened a new branch in Bugis, and hopes to promote their kueh to the younger generation even though they have good business with middle-aged people from offices in the area.

 

I designed the paper bags to carry the little kuehs in, inspired by peranakan tingkats.

I also contributed to the copywriting of the posters that are seen below.