Branding of a renewed law firm headed by two partners and composed of young and highly specialized lawyers. The studio is located in Conegliano, a small old city in an industrial and prosperous area in north-eastern Italy. Firm’s clientele includes small and medium-sized enterprises but also private citizens, so was necessary to create a both competent-looking and friendly brand, exactly as the partners look like.
The project consisted on developing a sober and elegant identity formed by two distinct elements:
The project consisted on developing a sober and elegant identity formed by two distinct elements:
- logo: a monogram composed by the partners’ surname initials, who symbolizes the union of the two lawyers;
- wordmark: the firm name set in a serif typeface that recalls the monogram shape, matched with a neo-grotesque for the subtitle.
The two elements usually stand alone, so as to allow a more formal/informal way to communicate depending on the circumstance.
Letterhead and envelope
Business cards and watermark application on iPad
Rubber stamp and patterm
