CONQUER.
objective
Choose a brand that is dead, dying or defunct and identify its essence. Revive the brand by developing a new brand identity and by creating brand extensions that open the company to a whole new audience while still remaining true to it’s original purpose.
Choose a brand that is dead, dying or defunct and identify its essence. Revive the brand by developing a new brand identity and by creating brand extensions that open the company to a whole new audience while still remaining true to it’s original purpose.
approach
I chose to re-brand Avon— the largest supplier of women's beauty products in the world. The challenge was to take the brand to a new realm and push its boundaries beyond it's original purpose. The old Avon caters to middle-aged women and offers them entrepreneurial opportunities via connecting to other women in their area. The new Avon seeks to guide young girls into adulthood—to a point in life where they can find themselves. I successfully revived Avon from a catalog on Grandmother’s stool to a service that guides millennial females toa successful, bright future. Through a new logotype, a chic color system and physical brand extensions, I was able to communicate Avon as a trustworthy, friendly and helpful brand for young girls.
size
/ 7" x 10", 100 pages, coptic bound
(AAU-graduate)
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This project is for GR 604 Nature of Identity class in the Graphic Design Graduate School of Academy of Art University. Some elements in this work may use purchased photos and Internet image resources. The copyright of those elements belongs to the original authors and are credited.
/ 7" x 10", 100 pages, coptic bound
(AAU-graduate)
------------
This project is for GR 604 Nature of Identity class in the Graphic Design Graduate School of Academy of Art University. Some elements in this work may use purchased photos and Internet image resources. The copyright of those elements belongs to the original authors and are credited.
// a stand for individual independence while resting on a common stable ground based on similarities not differences //
view the entire rebrand at http://thebeautywithin.us/
