The challenge
Re-inventing the Openfield brand to become accessible for their staff and to communicate effectively with their customer base. Reflecting the cooperatives personality and conveying the company ethos.
Re-inventing the Openfield brand to become accessible for their staff and to communicate effectively with their customer base. Reflecting the cooperatives personality and conveying the company ethos.
Fundamental brand image:
Fundamental brand image:
New brand guidelines:
Customer print advertising:
Consumer print advertising:
Corporate brochure
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