Set me free
microsite & activation campaign
microsite & activation campaign
Brief
To launch a youth-targeted campaign for a new product, Chat Anywhere — instant messaging on the
To launch a youth-targeted campaign for a new product, Chat Anywhere — instant messaging on the
mobile phone.
Solution / Idea
The Little Mermaid. A girl who wants to escape her watery confines but still stay in touch with her friends,
Solution / Idea
The Little Mermaid. A girl who wants to escape her watery confines but still stay in touch with her friends,
and so IMs all the way from ocean to land, shedding her fins for feet. A true story about the freedom to
chat anywhere.
