Togarner bookings for the Raffles Hotel Wine Food & Arts Experience, anexclusive gourmet event featuring Michelin-Star chefs.
 
Approach             

Tokeep its air of exclusiveness, we created a secret society for gourmet lovers. People on our limited database were sent a very discreet package inviting themto be a member and informing them of an event worthy of a gourmand. The packagecontained a programme booklet hidden inside an old hard cover book with asecret compartment, effectively hiding knowledge of the event from the generalpublic.
 
Results 

An impressive 25% responded, resulting in a booking of 90% for the Raffles Hotel event.