Client: Swedish Fish
Audience: Individuals who are 20-35 years old and possess a variety of eccentricities
Strategy: Rebrand Swedish Fish to reflect and celebrate the absurdity of the brand and the interests of the target audience
Design, Illustration, Photography, and Animation: Tyler Dunbar
Music: "Two Muffins" by You, You're Awesome
*This project is purely conceptual, and is no way endorsed by Swedish Fish. It'd sure be cool if it was, though!
