We found many issues with the consumption of cocktails in the home. The main user group of this activity is young women aged 18 – 30. While it was found that they do not drink cocktails regularly in their own homes, it is something they would love to do more often if it was easier. The expense, effort and lack of confidence in knowing correct measurements of alcohol put them off. When asked about the pre-mixed cocktails on the market, they complained about the unhealthy ingredients in them and how they did not enjoy the taste. The designers set out to solve this problem by creating some sort of cocktail device or container that would eliminate the effort and reduce the cost in making a cocktail at home.
It consists of a cylinder that is segmented based on the amount of flavours and alcohol in the cocktail. There is one measurement per segment. This is inserted into a glass with the open end facing down, with a layer of cork at the bottom of the glass to seal the liquids. With the lid placed on top, the pressure allows the cork to seal the liquid. The user simple opens the lid, lifts the cylinder to release the liquids, inserts their own mixer, replaces lid and shakes, and finally opens and enjoys from the glass. With this product, the user can enjoy a cocktail in 4 simple steps. The effort associated with making a cocktail is removed. The idea was to provide the user with elements of a cocktail that aren’t readily available in their home e.g. vodka, tequila, lime juice, mint. It is cheaper than purchasing large bottles of spirits and takes up less storage space in the home. By allowing the user to add their own mixer, and by separating the alcohols and organic flavours eliminating the need for additives and preservatives, this product is much more appealing to the health conscious cocktail drinker. It also promotes responsible drinking as the alcohol is correctly measured for the user.
