Women's clothes is one of the Nike's category. But sports wear is commonly targeting men.
In this situation, I designed printed advertisement how to appeal women's clothes category from Nike to women.
I was looking for resemblance between Nike logo and symbol of women, then I found high-heels resemble Nike logo.
In the beginning, I was looking for images that could appeal the women. Therefore, I designed examples variously to find which is better.
Of all the examples I didn't like the logo of the Nike Women. So I attached most importance to the logo.
I designed continually to find the optimum shape between high-heels and logo.
The overall mood and sense of color, I thought it was better to follow the original Nike style.
This is the finished work. I tried to make it simple. Furthermore, tried to represent the topic to the viewer clearly.
It was my first contest entry at the university. I am still lacking in many things. So I feel that I must study harder.
Many thanks for the wonderful help from major friends and superiors.
