As a local retail company bred in British Columbia, Alpha Supply Adventure Co. embraces the abundance of BC’s inherent beauty by providing quality outdoor adventures goods. In an effort to solidify their identity as a local retailer and appeal to youthful audiences, organic tones and textures became fundamental design considerations. The use of dark greens, browns and textures ranging from stone to wood aligned well with those considerations.

With its identity centralized around a prominent figure of a wolf—one that shares its silhouette with the company’s home province—Alpha Supply hopes to appeal to adventurers of all types: from lone wolves to those who choose to travel in packs.