The campaign "Un Paso Más" (One more step) was an innovative Guerrilla campaign that took place from July 2011 to February 2012, in the city of Monterrey, Mexico. The clients were HEB Supermarkets and Retos, a NGO we had worked with before.
The campaign's objective was to help create a culture of respect for handicap parking spaces, which is severly lacking in the city. The design an iconography is concise, direct, and clear, so that it could be understood by the highest amount of people.
The was highly successful, and was covered in various local newspapers like Milenio and El Norte, as well as by local TV stations. It had an estimated 6 million impacts considering the 20 HEB stores in which the campaign was installed.
This is one the campaigns we are the most proud about, and one we can say has had a positive impact on the community.
Marketing Consulting & Creative Direction: Carlos Escalante, Guayo Jasso
Graphic Design: Fernando Villarreal
Copywriting: Carlos Escalante
Animation: Manolo Curiel
