We had to rebrand the e-tv C.I. for an end year assignment. For this project I wanted to give e-tv an image that made the viewer feel at home when looking at the different design elements. The logo that I redesigned differs as I opted to go for two colours instead of one. I also decided to break the logo up into different parts hoping to make it look more flexible. The current logo looks too solid and doesn't really have the freedom to move. This "new" logo could truly express the e-tv slogan "Be free with e".
Hope you dig it.
The red couch with the cushion is the iconic image of this "new" C.I. The couch symbolizes comfort and the home experience.
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