Logo and Visual Language Update
A modernization of the logo and visual language for this leading provider of health and wellness content.
The original logo was designed pre-mobile, so a primary goal was to increase overall legibility, especially at small sizes, and modernize without losing the general aesthetic. Small marks symbolize seven seeds of daily health. Retaining the seeds was important to keeping the overall look, but detaching them from wrapping around the logo allowed us to increase the height of the word ‘health’ and the letters to be larger - and more readable at small sizes. Seed colors were updated and rearranged to be reflective of the color wheel, giving a sense of order.
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