Long regarded as one of the most prominent and prestigious publishing houses in the Arab World, Dar El-Shorouk's name has always been associated with integrity, quality, free thought and creativity.Throughout its history, Dar El-Shorouk, has made it one of its missions to scout and promote new talented authors and artists, offering them a wider audience and media coverage, in an effort to create and maintain children's books that represent the identity of the reader and enforce a sense of national and cultural pride.