The client was notorious for running outdoor campaigns and then tapping our agency to do a new campaign sometimes just two weeks later. Because of the nature of the client's business, the messaging they wanted on this campaign needed to be simple and direct. Because the writing couldn't be worded creatively I took the visuals over the top and added retro illustrations to complete the look. I worked primarily on my own on this project and regard this campaign as the most visually arresting of my time while working with this client.