When thinking about destination countries, very few people have Qatar top of mind. The goal is to make people start thinking of Qatar as a place to go on holiday.
Winter is a very harsh season in many countries, leaving Summer to be a distant dream. However, at exactly the same time, Qatar is enjoying pleasant temperatures that average 22 degrees Celsius.
To capitalize on this, we launch an extreme winter wear brand called
"QATAR, WARM ALL YEAR LONG¨.
"QATAR, WARM ALL YEAR LONG¨, will open pop up stores giving complementary items such as thermal tshirts, thermal pants or knit caps. The sort of items people only use when its really cold. Items that last several seasons. Every time these items are used, our message will be delivered again, and again so easly Qatar will become synonym of warm at winter time.
