In the creation of the branding was to break the visual stereotypes of the construction industry and portraying the business as both sturdy and high-end. We used the intersection of two stars (interstellar) and a swirling representation of the polishing pads to create the main logomark to use as an overlay. We created a diamond shaped badge because Stellar uses diamond tipped polishers to grind and smooth the concrete to mirror like sheen.

Nearly everyone in the western world encounters concrete on a daily basis, but not everyone sees concrete as something that can feel beautiful and luxurious. Our goal is to help Stellar Change that.