Objective: The idea was a 3 tiered direct mail campaign to market Oliver Wight's services.
Wave 1 “ATTACK: WHAT'S YOUR PLAN?”
Design: World’s fastest land mammal stalking it’s prey; planning.
Representing: Target market needing a plan to improve their overall business planning process.
Wave 2 “STRIKE: FAST RESULTS”
Design: World’s fastest land mammal charging it’s prey; speed/fast-track/acceleration
Representing: Target market implementing OW’s FastTrack IBP process; focused/fast/successful
Wave 3 “SUSTAIN: RESULTS DELIVERED”
Design: World’s fastest land mammal reaping the rewards of its fast attack, and looking to horizon for next plan/seeing results; success/results/reward/moving forward
Representing: Target market seeing fast results from OW’s FastTrack IBP implementation, and seeing a stable plan over a 24+ month horizon; the beginning of what’s to come; sustainable/successful/future
Learn more at: www.oliverwight-americas.com