Indian Motorcycle - Model Year 2015

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Indian Motorcycle - Product Catalog

As America’s First Motorcycle Company, there’s a lot of soul in the Indian Motorcycle brand. That spirit resonates through the industrial and graphic design elements developed throughout the years, including the classic Indian Motorcycle logo's, badges and typography. To launch the 2015 model year lineup Indian wanted to highlight the new riding experience their bikes offer, while maintaining the rich heritage they’re known for.

The 2015 catalog was used as a way to bring new riders into the brand and showcase Indian Motorcycles as bikes for real riders. Each bike leveraged iconic elements of their heritage in a way that pays respect to the past, without getting stuck in it.

Client: Indian Motorcycle
Project: Model Year 2015 Catalog
Agency: Colle+McVoy
CD: Michael Atkinson

Designer: Anthony Cappetta

Art Director: David Kelly

Writer: Erik Kvalseth

Photographers: Scott Toepfer, Jesse Carmody

Indian Scout Launch

To launch the new Indian® Scout™, a bike like nothing else, we created materials that honored its legendary past, but retooled that legend for today, just like the bike itself. Catalog spreads showcased the bike, the engine and the lifestyle around it. Limited-edition screen prints and T-shirts featuring the new Scout seal and the words, “nothing else” were delivered to Sturgis for the big reveal.