The name – «Unlimited» catches the spirit shared by all group members. The word expresses a proliferation of viewpoints mirrored and projected by each photographer with no limit at sight.
They took terms like Minimalism, Sobriety, Strength or Continuity, and put them on the mix. Their photographs held up the rest.
The first step was to determine the meaning behind the name and how it could be translated into visual concepts. I used opposites to spot the differences and set up a start point.
This was the key to merge both aspects in a single image. The logo should represent the central axis of multiple viewpoints. It had to express the need for each member: show the world they see through a mirror.
