PROJECT BRIEF
A BIT OF BACKGROUND
What’s mike’s HARDER? Harder must be the hardest thing you can imagine, +1. A tyrannosaurus? Hard. A tyrannosaurus with a jet-pack? HARDER. And at 8% ABV, think of HARDER as mike’s amped-up, bold, kick-ass, slightly irreverent little brother.
Who are we talking to? GUYS, 21 to 29 with a passion for funny stuff, cool art and awesome beverages with bold flavor and attitude.
What’s mike’s HARDER? Harder must be the hardest thing you can imagine, +1. A tyrannosaurus? Hard. A tyrannosaurus with a jet-pack? HARDER. And at 8% ABV, think of HARDER as mike’s amped-up, bold, kick-ass, slightly irreverent little brother.
Who are we talking to? GUYS, 21 to 29 with a passion for funny stuff, cool art and awesome beverages with bold flavor and attitude.
MY MISSION
Create jaw-dropping, knee-slapping, thirst-inducing can artwork inspired by the new mike’s HARDER seasonal flavor JAMAICAN LEMONADE, using your computer, finger paint, mom’s Pomeranian—or whatever other tools you’ve got lying around.
Show some love by voting/commenting on my design! Judging starts December 1st through the 15th.
CHEERS!
