Director / Producer
For Star World
Quantico Season 3 - Launch promo
The main pull for the show Quantico in India, is Priyanka Chopra. The challenge though, was to make the most of the half hour green screen shoot time with her. The idea was to amplify her character's 'badass-ery' in the promo in a visually captivating manner.
Credits - Concept, Director & Producer.
The 69th Emmy Awards - Launch Campaign
Most Indian English content consumers know about popular English shows but not the Emmys. To establish the awards using popular shows and names, challenged with studio restrictions, we SHOT with rose-gold dust transitioning to the trophy! Result was a visual treat that drew in audiences to watch the Awards. more revenue in sponsorships on the back of these visually appealing pieces of communication.
Credits - Concept, Director & Producer.
MasterChef Australia Season 9 - Launch campaign
For 8 years, MasterChef Australia has changed Indian food scene. We had to one-up last year’s #SpeakGourmet, so this year we got people to #GourmetItUp! 3 promos and surround content showed that ordinary people can make extraordinary food with the help of MCA. We had 80% growth in revenue and 40% increase in viewership from the previous year.
Credits - Strategy, Concept, Director & Producer.
Koffee With Karan - Launch promo
The most awaited chat show in India, has Karan Johar - director, actor, film producer, as it's host. Known for him asking the most personal questions to his friends and colleagues in the Bollywood industry.
This promo was shot as a single take, with moving LED house lights that changed colour, mounted on a circular rig created to achieve this light play effect to show Karan in his changing avatars, celebrating the different personal relationships he shares with his guests. Therefore only he can ask the personal questions he asks on the show.
Credits - Concept, Director & Producer.
Star World Preview - Launch Campaign
The objective was to get viewers to sample the first episode of a show before it began. If they liked the pilot, they can commit to watching the entire show. We realised that the objective holds true for everything in life. The films were shot and were on-air within a week. The campaign successfully boosted viewership of the slot by 45%, and generated a lot of buzz via word-of-mouth.
Credits - Director & producer.
MasterChef Australia - Kid
For 7 years, MasterChef Australia has changed Indian lives. We see the common man speaking the language of ‘gourmet'. And that’s exactly what we promoted! MasterChef Australia Season 8 launched straight into the top-10 shows in the English GE category, opening week.
Credits - Insight, Concept, Director & Producer.
MasterChef @9 - Clock
This was the first time Star World had created a slot of all different formats of MasterChef. The objective was to establish that 9 PM will be MasterChef hour.
The challenge was to make the timing – 9pm – synonymous with Masterchef, whilst also bringing forth elements of all four Masterchef series – Australia, Asia, US and Junior. A graphic promo was created using a combination of live-action and stop motion, with very stylized looks for each scene. Colour palettes were carefully chosen to represent each show, as were food items. Backgrounds and lighting were meticulously designed to match each show and the place it originates from.
Winner - Promax Gold for Best Reality Promo, PromaxBDA Asia 2015, Primetime Award & Bronze Abby, Goafest 2016 for Best Reality Promo
Credits - Supervising director/producer
MasterChef @9 - Countdown
After the successful launch of the MasterChef hour at 9 the previous year, the challenge was to make a creatively memorable invite for the consecutive year.
This quick visually different promo was created using stop motion, with a script that counted down using subtle humour.
Winner - PromaxBDA Asia 2016 Gold for Best Script.
Credits - Writer, Director/producer
HBO's Westworld - Human
We rode on the back of a popular song that juxtaposed the show Westworld. The track was heavily edited itself along with bytes and SFX to make a hard hitting edit while also making it enjoyable. The video was loved and shared extensively on social media.
Credits - Supervising director/producer
For Black Sheep Live
Vat69 Heritage Story
With each of the 600 odd frames painted and re-painted to get the oil paint on cavas effect. Worked with talented bunch over various softwares.
Director & producer, Black Sheep Live
Vat69 - No we can't.
A digital film shot for Vat69, Diageo. To urge men to stand up and say NO this festive season. An extension of the brand's tagline "Do the man thing".
Director & producer, Black Sheep Live
CRY (Child Rights and You) - Vote for child rights
In India, when you vote, a dot of ink is put on your index finger to show that you've voted. It prevents people from voting multiple times and serves as a badge of pride that you've participated as a citizen in the world's largest democracy.
This fact turned out to be perfect for bringing alive the message behind CRY's latest campaign in the 2013-14 election year. The campaign urges people to pledge their support for children's rights and commit to vote for a government that will deliver them.A hugely succesfull campaign, the film was hand drawn and then stitched together. Shortlist at Cannes Adversting Festival and at Kyoorius advertising awards.
This fact turned out to be perfect for bringing alive the message behind CRY's latest campaign in the 2013-14 election year. The campaign urges people to pledge their support for children's rights and commit to vote for a government that will deliver them.A hugely succesfull campaign, the film was hand drawn and then stitched together. Shortlist at Cannes Adversting Festival and at Kyoorius advertising awards.
Director, Producer, Editor & sound design - Black Sheep Live
Skoda - Hydrant / Grandma
The Skoda Rapid Leisure is loaded with features. It also comes with a rear view parking camera, a first in its class. We first created these as radio spots and as they got more popular we wanted to share them online. Figuring that hardly anyone outside of advertising shares radio spots online, we turned them into visually interesting spots. They got shortlisted at Cannes Advertsing festival. Won a broze pencil at the One Show and at Kyoorius Advertising awards. And got picked up by reknowned photographer Rankin in the 'Marketing magazine' as one of the best spots of the year.
Director, Producer, Editor & sound design - Black Sheep Live.
The Girl Gift Basket
In India, having a girl isn’t always the great joy it should be. A new not-for-profit company teamed up with BBH India on “The Girl Gift Basket,” a project that will deliver baskets of goodies to maternity wards across Mumbai – a way to make every little girl’s first day in the world as special as it ought to be.
Direction & Editing, BBH India
For MTV Networks
Touch Tales (Samsung) - Mtv
A client integration promo to promote the new range of touch phones for Samsung.
Director & Producer, Mtv
Aa Dekhen Zara - MTV Hotseat
Shot in a shoe string budget with stars of the bollywood movie 'Aa Dekhe Zara', Neil & Bipasha.
Director & Producer, MTV Networks
Call for entry promo - Mtv
Winner of Promax India Gold for Best Interactive Promo in 2010.
Also shot with in-house talent & almost zero budget within 24hrs.
Also shot with in-house talent & almost zero budget within 24hrs.
Director & Producer, MTV Networks
VJ Hunt - Mtv
Call for entries promo. Also shot in a shoe string budget with in-house talent. Shot and edited in a day.
Director & Producer, MTV Networks
Personal
Aditi and Sameer - Save The Date
Personal work: A "save the date" video made for two of my closest friends. Scripted by Aditi and Sameer.
Credits - Concept, direction & editing.
Ketaki and Vijay - Save The Date
Personal work: A "save the date" video made for two of my closest friends. Scripted by Ketaki.
Credits - Concept, direction & editing.
