Made at
Advanced Music
Work
Art Director Assistant / Logotype / Graphic Design / Branding / Signage
Art direction
Sergio Caballero
SonarImage Photography
Biel Capllonch
Description
A new concept to promote the festival.
Developed from the well known image of the festival, this year Sónar was "on sale". A new line of products was created as if they existed in reality. DJ Pass & Ego Pass were auctioned on line. At the same time an auction was set up in order to sell the complete festival. A new way to show and promote the different areas.
Advanced Music
Work
Art Director Assistant / Logotype / Graphic Design / Branding / Signage
Art direction
Sergio Caballero
SonarImage Photography
Biel Capllonch
Description
A new concept to promote the festival.
Developed from the well known image of the festival, this year Sónar was "on sale". A new line of products was created as if they existed in reality. DJ Pass & Ego Pass were auctioned on line. At the same time an auction was set up in order to sell the complete festival. A new way to show and promote the different areas.
