Visual identiy for Het Lux Lab, a Dutch company based in Eindhoven, The Netherlands. Founder of het Lux Lab is Ellen de Vries, a renowned authority on lighting design, specialised in sociatal and environmetally cases. Studio Kraft was asked to do a restyling of the visual identity.
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The idea behind the design is based on the fact that color of light and the way it enters our eyes determines how we perceive and experience the perspective of space. To clarify this, Ellen uses a basic perspective shape which I used as fundament of the final design.
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I took this element and evolved it to a X-shape, referring to the X in the company's name and at the same time symbolising rays of light.
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Color palette inspired by the work of Het Lux Lab:
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