Ottawa Renegades
In addition to working twice with the Grey Cup (2004 and 2007), I've had the pleasure to help re-launch Ottawa's storied CFL franchise. For the first three seasons, work included print, out-of-home, radio, television and support material.
The inaugural launch campaign asked football fans one question: Are You Ready? The campaign infused football traditions into unexpected events such as gridiron markings on a front lawn and this wedding celebration.
Another print execution supporting the inaugural tease campaign.
Transit support for the inaugural launch.
A tactical newspaper campaign (supported by radio) listing single game ticket prices and availability.
These opposing page newspaper ads for the second season featured an insight into Ottawa football fans who shout across the field at each other during games. We created this campaign to mimic that behaviour in every day, Ottawa-specific situations. Other executions included people shouting across the Canal and in the Houses of Parliament.
Television ad supporting the second-year campaign.
