In 2014 the ICON project celebrates its 2nd anniversary: after its previous editions with Moschino (2013), the project continues introducing a new limited edition bottle, designed in partnership with Versace.
The sleev is based on the graphic proposed by Versace that take inspiration from his "Versace Home Collection" and his set of dishes "Trésor de la Mer".
Starting from the file given by Versace, I create the artwork with all the optical corrections needed to fit the bottle. Then I declined it into all the different ML formats and 20 Countries languages, always manteining the design centered and the correct correct proportions.
Starting from the file given by Versace, I create the artwork with all the optical corrections needed to fit the bottle. Then I declined it into all the different ML formats and 20 Countries languages, always manteining the design centered and the correct correct proportions.
One of the formats that I had to create was the small 50ML mini bottle. Its design was all on me, so to create it I decide to cut-out one detail of the Versace sleeve and use it to wrap the bottle. The result is very cute bottle, coherent whit the big one.
The printing method was a challenge. The sleeves was printed in offset, and the issue was find the right color shades. The CMYK blue had to be coherent with "Versace light-blue" whitout using a Pantone®, and the label must be the same of the usual product. Also whe have to use the exact amount of color, that make look good the final pack, without wrinkles, and whit clear and powerful colors.
In addition to the bottles I had to create all the others packagings and materials supporting the sale of the sleev, like: VAP, shoppers and folders.
See more of my works at my website: pels.it
