BRAND VIDEO
Our video's objective is to introduce to potential customers the brand's values. We chose an original aesthetic perspective to illustrate how creative and inventive the brand is.
To engage our target, we focused on our characters to spread our lifestyle in a more emotional way. In fact, our characters are all individuals affirming their personality by expressing natural emotions without hiding their feelings.
The choice of mixing colors and characters' body parts catches the audience's eye and encourages it to watch the video again to enjoy all the details. Lastly, the colorful atmosphere stands for the enjoyment of the vaping but also for imagination and creativity. The different colors allow us to make a parallel with the different e-cigs’ flavors.
TEASER VIDEO
In the same time we will launch a teasing video online a week before the event in all our social media to permit to people to share the event and to inform their friends.
The objective here is to announce our coming event. We chose in purpose to give the audience just a few clues (black cube, hashtag, vapor). The atmosphere is full of mystery to arouse curiosity. The video will be relayed in every social media with the hashtag #outofthebox and also others hashtag to create visibility.
The idea is to create a big event to make an expectation from the public and to make an impression.
This huge black box will be set up in front of the TATE MODERN during the night between the 1rst and the 2nd of December.
In the Tuesday on the morning (2nd of December), people will see the big box without any information more. The box will lure the curiosity of people.
2nd of December:
During the day nothing happens.
At night, around 5.30pm, the will be illuminated and some smoke will escape from the cube.
In the walls “We go out of the box Thursday 4th of December at 6.30pm, be there!” and also #outofthebox
3rd of December:
During the day, some music escape from the box. Around 5.30pm, lights and smoke surround the box.
Thursday 4th of December: In the day nothing happens but at 6.30 pm the box open!
Everything will happening out of the box because the idea is to stay loyal to our concept ‘out of the box’. We want to express the creativity and the lifestyle out of conventions.
At 6.30 pm, the box will open; the 4 hostesses will open the box in two and let out a group of musicians and 4 artists. Musicians start playing music while the artists start creating on each side of the box.
Each of the side will be used in a different way and in a different style to express the creativity and the originality. People will live the experience of the creativity and then each of the works will be reused to make new skin arts for the brand. The idea is to involve people and to install an emotional link between the public and the brand by sharing creativity moments.
During all the performance hostesses will distribute some stickers to remind the event to people. The stickers is a good way to permit to people to keep in mind the event because it’s reusable. Moreover, in the back of the stickers the rules for a contest will be written.
We chose to collaborate with 4 artists who have different universes. We want to promote the creativity and highlight these talented artists who are not famous. We will produce the work they did during the performance and use it for create our new Skin Art designs. We will ask to each artist to compose his/her work with only one recommendation: to insert a VSTAR cigarette draw in the creation. This rules will permit to public to not forget our product.
