A visible the targeted audience were interior architects specialized in making kitchens. Not an easy job but also it was a lot of fun. The outside part looks like a blueprint so you can immediately tell who it is for. There are also directions written on how to open such a direct mailer. You actually have to spot the perforation and tear it from the mailer which gets you...
... a functional L shaped ruler which means the metric based measures on it are correct.
As you open it, from outside it looks like this...
And like this
But from the inside it reveals something that resembles...
... a kitchen with special notes from the client in a form of plans on the floor and writings on the walls.
These here are actually print files that prove that the whole thing was done in one piece and only the part with the ruler was using glue for obvious reasons.
Lines in magenta are cut lines and the blue dashed lines are folding lines. For those who don't believe this actually works do something like this yourselves and see what happens. ;))
