This is a campaign created for a brewfest benefiting the Bay Area Humane Society in Green Bay, WI. The project was produced during a design internship with The Karma Group. I created the initial concept and designed the promo pieces. The concept is to relate pets to beer types. The promotional materials are filled with mug shots of animals with their beer-related description. The bold and bright color palette is to catch the public’s eye and emphasize how fun the event is.