WIJMO Rebrand
Branding for a HTML5 and JS software line
Branding for a HTML5 and JS software line
Wijmo is a line of HTML5 and JavaScript products for enterprise application development created by ComponentOne. To match a new product line of faster, streamlined software products, Wijmo required a complete brand redesign, complete with a new website, before these products were released.
My role in this effort was the creation of a new logo, marketing material, and working with the web designer/developer to create a fresh website.
Product managers stressed the idea of the new product being "lightweight" and "faster" than previous versions. Keeping this in mind, I chose to keep some of the elements of the original logo but stripped them down to their most basic form.
Web Design
Wireframes, styling, and the creation of icons.
My role in the construction of a new website involved creating the wireframes for basic layout and navigation, including the suggestion of sticky menus for scrolling. The company's web developer took over from there to style content, choose fonts, and add color. I also created small icons/illustrations to put some icing on the cake.
Marketing Material
Print and Swag
The new logo and website led to the creation of print material to market the new product. This included a series of pull-up trade show banners, magazine ads, and product datasheets.
