– We know the Nordic Region –
International Direct Marketing campaign targeting the Danish market.
We created a map with various Nordic delicacies, DR device in the form of a map, "We know the Nordic Region" were announced in an entertaining way PNL unique Nordic expertise.
Nearly ten percent of recipients chose to participate in a web-based contest. The campaign resulted in an updated prospect stock PNL which stands for one potential order volume of over one hundred million Danish kroner.
The campaign was shortlisted 2009 in Guldnyckeln.
– Typically Nordic –
Continuation of the previous campaign, but instead of food we used other typical Nordic phenomena.
– Summer Greetings –
A summer greeting from PNL to their clients. A box where the recipient was asked to forward the package to someone the person likes. PNL payed for the shipping fee.
