The “Garden of Pomegranates” building has been in Venice since the beginning of the 19th century, but only in 2010 it became a Kosher Hotel. It is located in the New Ghetto and it is run by some members of the Jewish community.
The client requested to design a brand new image for the Hotel. The new logo has to symbolize the Company’s identity, and it has to be usable for any sort of communication event guaranteeing its recognizability.
Modernity as much as tradition and experience are the key words enclosed in our offer.
The red circle is a minimalist representation of the pomegranate, which is an important symbol for the Jewish community and the Hotel itself.
In the letters G and M resides the Garden of Pomegranates signature; the letter M has been created by the juxtaposition of the Hebrew letters of the word ‘pomegranate’.
