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Bēhance

MINI chili and pepper

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  • MINI 
    chili and pepper campaign

  • The reputation of the MINI car is a cute and small car. This was exactly the problem of the car. 
    In the middle east MINI is a ‘women’s car‘ and most of the customers were female.

    We came up with a strong campaign by positioning the car as a powerful and strong car. 
    We created a concept showing the MINI as a MONSTER which has to be tamed down by chains to 
    keep in place.

    The campaign included several unconventional Mall activities as well as an online game 
    and print campaigns. 
  • MINI cooper original image version
  • MINI cooper retouched version (first retouch) adapted for the campaign
  • MINI cooper S original image version
  • MINI cooper S retouched (first retouch) image version adapted for the campaign
  • MINI cooper S and MINI cooper print campaign, phase 01.

  • MINI chili and pepper Mall activity. 
  • MINI chili and pepper Mall activity. (escaped MINI)
  • Ad in the magazine TimeOut Dubai
  • MINI chili and pepper online special.