3M - VOLUME DOWN PACKAGING
 
The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s SolarTM Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers).
 
3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container's cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume. 
 

Client: 3M Deutschland GmbH
Agency: Scholz & Friends 

Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Direction: Robert Krause, Wolf Schneider

Concept: Nils Tscharnke, Sebastian Frese 
Art Direction: Sebastian Frese, Ralf Schroeder

Copywriter: Nils Tscharnke 
Design: Sebastian Frese, Ralf Schroeder, Nils Tscharnke

Photographer: Markus Mueller 
Agency Producer: Benito Schumacher
Account Manager: Josef Hoehnow

AWARDS
 
2012 | ADC | Auszeichnung
2012 | ADC Europe | Nomination
2012 | D&AD | In Book
2012 | Cannes Lions | 2x Shortlist
2012 | Eurobest | Bronze
2012 | WPP Cream Award | Winner