'Curiosity' campaign
'Curiosity' became a defining character of the brand. This poster + postcard campaign used a red lens to filter hidden messages scattered throughout the venue and engage people at signature Tanqueray cocktail events and in-store.
Tanqueray toolkit
A sophisticated sales kit to sell Tanqueray on in style. It gave stockists a deeper experience in getting to understand the inherent quality of the product, the characteristics of gin as a category, and the tone of the brand.
T-Time with British Airways
A collaborative promotion between Tanqueray and British Airways that introduced a spot of ‘T’ to passengers flying home at the end of the working day. T-Time began with each BA passenger’s arrival at the airport and took over every touchpoint along the way from check-in to security and boarding, to a refreshing and fun in-flight announcement and drinks service all the way to baggage claim on the other side.
Outdoor + Print seeded cryptic messages in the major business papers and on sites in and around airports.
A refreshing on-board demonstration instructed passengers in the fine art of enjoying the perfect drink at 30000ft.
A small sampling pack that flyers could take with them to enjoy T-Time on their own time.
A final sign off on the conveyor belt at baggage claim.
