Copywriting & Concept Design
Jaguar Classic Parts Advertising
We have been managing the National/International advertising campaigns for this Classic Parts arm of the main Jaguar brand for the last five years.
This project involves copywriting, concept design and project management of the advertising schedule which encompasses some 12 publications across the UK, Europe, Australia and the United States. We have to ensure the messaging works globally as they are all translated for the European market.
We were asked to create a suite of five adverts for each campaign that work around the USPs of the main Jaguar brand. Heritage | Prestige | Fit | Assurance | Reputation | Quality | Performance
The automotive publications are all full of glossy pictures of cars and numerous pages of car parts – we needed to do something different in order to stand out. Here we show three of the five campaigns we have created, all very different and all highly successful.
This project involves copywriting, concept design and project management of the advertising schedule which encompasses some 12 publications across the UK, Europe, Australia and the United States. We have to ensure the messaging works globally as they are all translated for the European market.
We were asked to create a suite of five adverts for each campaign that work around the USPs of the main Jaguar brand. Heritage | Prestige | Fit | Assurance | Reputation | Quality | Performance
The automotive publications are all full of glossy pictures of cars and numerous pages of car parts – we needed to do something different in order to stand out. Here we show three of the five campaigns we have created, all very different and all highly successful.
Working with Tim Wallace of Ambient Life, we also produced the photography for the last campaign, which highlights the pure class that is classic Jaguar.
Advertising campaing - based on the main USPs of buying genuine Jaguar replacement parts
Advertising campaign based around 'Maintaining the Prestige' of your classic car - you wouldn't treat it like this, so why use cheap replacement parts.
Advertising campaign highlighting the beauty of classic Jaguar cars and reminding the owners why they need to keep in pristine condition.
Photography - three additional shots of the XK8 which will be coming into stock soon.
