MedicineOne is a patient-centered tool for integrated healthcare management, developed to respond to the multiple needs of healthcare providers.

Recently MedicineOne changed his graphic image and developed some important brand new features in his software, upgrading it to the 8th generation, called MedicineOne 8 - eight generations, endless possibilities.

To communicate those features to health professionals, MedicineOne organized a kind of secret event called "M1 2014" that required some advertising materials. No one knew what this event was about during the process of communication; it was all revealed at the day of the event. So we needed two kinds of materials related each other for the two fases of the communication: first - before the event, all secret! and second -  where the 8 was revealed.

The 8 was developed directly from the MedicineOne's brand new logomark. 

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