Adrien Terblanché's profile

ISTD - Publication Design

Adrien Terblanché
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Brief_
Gather a complete knowledge about one single thing in the form of a publication. Consider the relationship between text and image, layout, grid use, colour, hierarchy of information and typographic treatment.
 
Target Market_
The project targets young adults aged 20-30 years, who are curious to understand themselves and the world around them. They are people who are in a stage of their life where they are making important decisions concerning their career and life partners that could influence the rest of their lives. The aim of this book is to showcase important information in an interesting way to reach this specific target group.
 
Concept_
Deconstruct personality types. The idea is to display four personality types by using different fonts and type design to communicating the characteristics of each.
 
Execution_
The publication is a combination of different sized formats bound together to form the final book. Each personality-type has a different format that communicates something about that particular personality. I used a four-column grid throughout the whole publication to give uniformity to the layout. The publication was digitally printed on Cyclus Offset and the cover Knights Wire Pristine board. The cover was printed and embossed to create an elegant print finish.  Posters illustrating the temperament of each personality type extend the project.
Copy Writing publication design Layout Design book typography Brand Design
ISTD collateral
Copy Writing publication design Layout Design book typography Brand Design
Copy Writing publication design Layout Design book typography Brand Design
Contents page
Copy Writing publication design Layout Design book typography Brand Design
Typographic detail
Copy Writing publication design Layout Design book typography Brand Design
The Sanguine Temperament
Copy Writing publication design Layout Design book typography Brand Design
Strengths of the Sanguine 
Copy Writing publication design Layout Design book typography Brand Design
Copy Writing publication design Layout Design book typography Brand Design
Shortcomings of the Sanguine
Copy Writing publication design Layout Design book typography Brand Design
The Choleric Temperament
Copy Writing publication design Layout Design book typography Brand Design
Copy Writing publication design Layout Design book typography Brand Design
Copy Writing publication design Layout Design book typography Brand Design
Copy Writing publication design Layout Design book typography Brand Design
Strengths of the Choleric
Copy Writing publication design Layout Design book typography Brand Design
The Phlegmatic Temperament
Copy Writing publication design Layout Design book typography Brand Design
Copy Writing publication design Layout Design book typography Brand Design
Plegmatic positive traits
Copy Writing publication design Layout Design book typography Brand Design
The Melancholic Temperament
Copy Writing publication design Layout Design book typography Brand Design
Strengths of the Melancholic
Copy Writing publication design Layout Design book typography Brand Design
Copy Writing publication design Layout Design book typography Brand Design
Copy Writing publication design Layout Design book typography Brand Design
Conclusion of the publication
Copy Writing publication design Layout Design book typography Brand Design
Sanguine Poster
Copy Writing publication design Layout Design book typography Brand Design
Choleric Poster
Copy Writing publication design Layout Design book typography Brand Design
Phlegmatic Poster
Copy Writing publication design Layout Design book typography Brand Design
Melancholic Poster
ISTD - Publication Design
Published:
Adrien Terblanché's profile

Owner

Adrien Terblanché's profile
Groblersdal, South Africa

ISTD - Publication Design

An ISTD publication design that deconstructs the four personality temperaments using typography. This project was awarded an ISTD pass.

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial