Greenville Humane Society
The Greenville Humane Society was moving into a spacious new location and needed a way to let the community know. We decided that instead of the typical stodgy open-house, the pets would throw a party for the volunteers, supporters and the community. The website allowed visitors to listen to, and participate in, the techno-stylings of Cat DeeJay by selecting a variety of instruments (each a different animal) and choosing a YouTube video to be shown behind the DJ booth. To drive traffic to the site we created a variety of low-cost ideas including wild postings, digital outdoor and installations that toured local hotspots. The event was a success, hosting almost 2000 attendees. Not counting the animals.
