Ruby is a contemporary lifestyle and fashion magazine, focusing on inspiring young creatives with
beautiful features, art, design, fashion, beauty and food. Ruby is accessible and friendly with reviews
local to New Zealand, particularly Auckland. Ruby brings together the best of women's lifestyle and
fashion with an indie, creative spin.
beautiful features, art, design, fashion, beauty and food. Ruby is accessible and friendly with reviews
local to New Zealand, particularly Auckland. Ruby brings together the best of women's lifestyle and
fashion with an indie, creative spin.
Ruby primarily targets young creative professional women within New Zealand. These readers are
creatives themselves, heavily interested in outside inspiration through articles and beautiful, luxury
layouts. These women are drawn to all things modern, minimal, chevron, white, gold, luxury,
graphic, patterned and printed.
The style is feminine chic with luxurious, spacious layouts. The magazine also has a floral theme running
throughout as part of the 'Femme Creatives' edition. This is shown in the covergirl's silhouette and
throughout each article heading within the magazine. The cover text is completely hand-lettered with gold foil
applied as a specialty finish.
throughout as part of the 'Femme Creatives' edition. This is shown in the covergirl's silhouette and
throughout each article heading within the magazine. The cover text is completely hand-lettered with gold foil
applied as a specialty finish.
Mock-ups are printed full-colour CMYK on 160gsm and 300gsm matte paper stock, with gold foil
specialty finish. Magazine bound using perfect binding technique.
Yoobee School of Design Contemporary Magazine brief, 2014.
For educational purposes only.
