A Girl From The Future (Integrated Campaign)

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Girl From The Future - Integrated Campaign

Girl from the future is a integrated advertising campaign aim to create an awareness on the impact of overconsumption that we do at the moment.
The story is about a girl that comes from the future to tell the consequences of overconsumption to her world. The campaign used various media such as TV, cinema, radio, outdoor installation, youtube and newpaper sponsored content. The campaign divided into 2 phase: build up and the message itself. Build up phase goal is to create a public interest on the mysterious girl and the second phase tells the whole picture about the girl and the core communication message.

This campaign is a Final Year Project for Nanyang Academy of Fine Arts Diploma Program in Design & Media and not a real WWF campaign

Phase 1 (Build up)

1. Signal interruption from the future

TVC, CINEMA, BIG SCREEN (teaser)

The video is about 4 or 5 seconds long. The story is about a signal interruption from the future.
It shows little bit of scenes on chaos that is happening in the future and the girl appears, the girl says that she has a message for us but she couldn't finish the sentence and the TV signal is back to normal.