HEINEKEN: OPEN YOUR CITY
For Heineken's Man of the World, it was time to reflect. They are exploring their own city for a change & finding plenty of unexpected adventures along the way. Heineken drinkers are familiar with many of the hot spots in their cities but they may not venture outside their usual routine on a daily basis to explore the unexpected. With the Cities of the World campaign, Heineken aimed to inspire them to move away from their usual habits this summer to discover & unlock the secrets of their own cities. OPENYOURCITY is a web application supporting them on their journeys.
